COVID-19 pandemic has created a negative impact on restaurants all around the world. If you are a restaurant owner, you must be struggling hard to get back your restaurant to the usual running mode. However, it will be one of the toughest challenges that you have to overcome as well. That’s because people are in lockdown mode and they cannot walk into your restaurant as they used to do before. On the other hand, you cannot have a crowds in the restaurant as you used to do before, due to the need to maintain a safe social distance of at least 1 meter.
Proper marketing tips will be able to provide support and assistance to you with overcoming the negative consequences created by the global pandemic on your business. Here is a list of 5 effective marketing tips that you can follow.
- Be timely and informational
If you take a quick look at the world right now, you will notice that everything is changing at a rapid pace. You should keep your eyes open and figure out these changes. Then you must clearly communicate how you are responding to those changes. In fact, you are responding directly to the customers. Hence, you need to make sure that you remain timely and informational at all times.
You can share details about the safety precautions that you will be taking in order to allow the customers to dine in at the restaurant. Moreover, you should provide details about the existing laws and regulations with the customers. You should act as a source of information to the customers. This will tempt you to get the attention of customers and tempt them to walk into the restaurant.
- Be accessible to the customers
You should remain accessible to the customers at all times. It is important for you to take a look at numerous methods and keep your business open to the customers at all times. For example, you can have online ordering facilities on your website. Then you can deliver the orders to the doorsteps to the customers. Since people in today’s world prefer to enjoy their food at home, you will be able to gain advantage by going forward with this. Likewise, you can also provide your customers with the opportunity to order ahead before they come to the restaurant. Then the customers can minimize the waiting times in the restaurant at all times.
- Offer more items than beverages and food
Offering beverages and food is not just enough. In some of the instances, people in your local community would not want to dine in at the restaurant because of the risk of getting the virus. However, they are still willing to support local businesses. This is where you can think about selling gift cards. People who are looking to support the local businesses will go ahead and purchase the gift cards that they offer, so that they can dine in at a later date. To make the things even more interesting, you can think about selling the gift cards at a lower price. For example, you can sell a $20 gift card for $10.
You can also set up an online store and sell merchandise from it. This online store can be promoted through social media. To take things to the next level, you can ask the customers to wear your merchandise and upload pictures on social media, so that you can get more attention.
- Get the most out of SEO
Search Engine Optimization is not dead. You should consider this as an excellent opportunity available to dominate the search engines. You must take a look at the SEO strategies and tools that are available for boosting your search engine search results.
It is better if you can get in touch with a professional SEO service provider and get the support that you need. The amount of money that you spend can provide amazing results to you. That’s because most of your competitor businesses are on hold mode. Hence, they don’t focus too much on SEO. You can take that as an advantage and boost your rankings.
- Keep the messages positives
We are living in a time period where uncertainty is ruling. Due to the same reason, you need to give out positive messages to the audience as much as possible. News outlets are sending out negative posts. You should make a difference by giving out positive messages. Then you will be able to get the attention of potential customers.
The positive messages that you are sending out to the customers will provide all the support and assistance that you need to reconnect with the customers. Then you will be able to get more customers.
Focus on these tips and market your restaurant accordingly. Then you will be able to end up with securing positive results with overcoming the challenges that the COVID-19 crisis can create on your business.