How to Use Facebook for Market Your Business
Are you looking forward to secure a grand opening for your restaurant? Then you should not ignore the social media networks such as Facebook. It can deliver outstanding results to the restaurant at all times and you can improve your overall visibility effectively.
However, you need to get started with Facebook marketing while keeping a proper strategy by your side. It will help you to secure the best possible results out of your Facebook marketing campaigns for restaurant at the end of the day. That’s where we thought of sharing some of the most effective methods on how to use Facebook to promote your business.
Why should your business be concerned about Facebook marketing?
Currently Facebook has got more than 2.7 billion users. Your customers are there on Facebook as well. You can easily reach most of the customers in your local area with the help of Facebook marketing.
According to recent studies, it has been identified that 88% of people tend to trust what their friends and strangers say about businesses on Facebook. On the other hand, 70% of the businesses made at local businesses are initiated on social media networks.
Restaurants in all parts of the world use Facebook effectively for their marketing purposes. For example, more than 200 million posts on Facebook are associated with the hashtag #food. On the other hand, 23 million people on Facebook tend to share pictures of their meal outings. People in today’s world tend to celebrate their food and meal outings. Therefore, you will be able to reach all the foodies with ease via Facebook.
According to a research conducted by Toast, it has been identified that over 34% of the restaurant owners tend to assign dedicated staff members to promote their restaurants on social media networks. That’s because they have a clear understanding about the importance of Facebook marketing. You can think about getting the most out of it as well. Hence, you can start working on the process of creating an effective marketing plan to take your restaurant to greater heights with the power of Facebook.
6 easy methods on how to use Facebook for promoting the restaurant business
- How to engage with your followers on Facebook
Social media networks such as Facebook are all about engagement. As a restaurant owner, you will be able to use Facebook to engage with your existing customers as well as potential customers. They will keep on driving traffic towards the social media profiles. Hence, you can easily increase your business visibility.
- Create a business profile
You should go ahead with creating a business profile on Facebook. Then you need to upload information that are related to the restaurant business. For example, you need to make sure that you are uploading photos of dishes that you have available for sale under the restaurant. You should also make sure that all the photos are of high quality. This can help you to get the most out of Facebook for marketing your business.
You can also add some pictures of the friendly staff members and satisfied customers via the Facebook profile. Then you can share what kind of an atmosphere that you offer to customers who walk into the restaurant. In addition to that, you should share the address, phone number and website URL on Facebook profile. This can cater the needs of people who are searching for additional information.
- Set up the menu
People who wish to come to your restaurant are curious to know what you have got in the menu. This is where you can think about setting up your menu on Facebook. There is a menu tab plugin available on Facebook for you to use. You will also be able to manage online orders with the help of it. While you are setting up this feature on Facebook, you should also make sure that there is a dedicated team to manage the online orders. You should also make sure that the menu is displayed on the top of the Facebook page. Then it will be able to keep on generating more profits for your business.
- Get Facebook reviews
Reviews are in a position to create a strong impact on the minds of potential customers. In fact, they will be convinced to purchase what you offer by going through reviews. Therefore, you should enable reviews in the Facebook page and encourage your existing customers to leave more reviews. These reviews would contribute a lot towards the credibility of the restaurant as well. You can influence a lot of people to come to your restaurant with the help of these reviews.
- Develop the initial follower base
You will have to put a bit of extra effort to develop the initial follower base for your restaurant business page on Facebook. While doing that, we often see how most of the people tend to go ahead and buy followers. You shouldn’t be doing this mistake. Instead, you need to think about increasing the number of followers that you have organically.
You can think about sharing regular content. In addition to that, you can encourage the customers to visit your Facebook profile while they are spending their time at your restaurant. You can also use paid advertising campaigns on Facebook and contests.
- Deliver sharable content on a regular basis
One of the best methods available for you to make your restaurant business page on Facebook popular is to deliver sharable content on a regular basis.
You need to brainstorm for ideas and come up with best quality content. Then you need to share content at the right time. People often tend to care about their dinner in between 1pm and 4pm. Therefore, you can receive better results by publishing posts related to dinner at this time.
You can also share some recipes through the Facebook page. Since they are useful, people will tend to go ahead and share them in their networks. This will eventually help you to build your visibility on Facebook. Along with that, you can tell some stories as well. In fact, you can allow the employees to tell stories.
- Get the most out of Page Like Ads
Instead of spending your money to buy Facebook likes, you are encouraged to spend that money on Page Like Ads. This can help you to secure better results at the end of the day. You can also think about considering this as a cheap and a convenient method to get more people to like your Facebook page as well.
When you are going forward with this approach, you should think about setting up a daily advertisement budget. Then you should narrow down the audience to the region or city as well. That’s because people who live outside your local area will not be able to contribute towards your restaurant. Therefore, you should only be displaying the restaurant Facebook page for the people who can actually walk into the restaurant.
When a person likes your page on Facebook, all his friends on the same region and who meet the criteria will be able to see a simply advertisement about your restaurant. This will help you to keep on gaining more likes from potential customers in the neighborhood. As a result, you can boost the visibility of your restaurant business on Facebook.
- Use General Facebook Ads
You should also think about spending your money on the general Facebook Ads. When you take a look at Facebook ads, you will notice that many different options are available to consider. Out of them, general Facebook ads is the most fundamental option. You are provided with a great level of flexibility at the time of using them.
Before you go ahead with general Facebook ads, you need to come up with an ad budget. Then you should spend your time on research and planning. You should also learn how to design the advertisements in an appealing manner.
Then you can select the goals that you are trying to achieve out of general Facebook ads campaign. For example, you should set up a goal such as to get 1,000 new likes to the Facebook page at the end of the month. Along with that, you should narrow down the target audience as well. This will help you to make sure that only people who can create a positive impact on the restaurant business are seeing your advertisements.
- Go ahead with remarketing ads
You should think about taking your customers on a continuous journey on Facebook. This is the reason on why you need to be focusing on remarketing ads on Facebook as well. This will help you to keep the overall business visibility up and running. Along with that, you can also make sure that customers are coming to your business continuously.
Several effective methods are available for you to do remarketing on Facebook. One of the best methods out of them is to upload a list of customers to Facebook. Then you will be able to discover the customers on Facebook and display advertisements to them.
You can tell Facebook that you want to display the advertisements to people who have visited your business Facebook profile or liked it in the recent past. In addition to that, you can ask Facebook to show advertisements to the people who watched your videos in the recent past as well.
- Boosted posts
While you are uploading posts to Facebook, you will notice that some of them are getting more attention from the followers than others. You need to think about getting the most out of this. That’s where you should proceed with boosted posts.
When you go ahead with Facebook boosted posts, you will be able to see the Facebook profile to people what don’t follow you. You can display the post to the people who don’t follow you on Facebook and you can tempt them to follow you by creating a convincing effect based on nature of content that you have.
You need to make sure that following two criteria are met with the boosted posts that you are getting on Facebook. Then you can receive the most results out of your efforts at the end of the day.
- The boosted post should reflect your brand identity at all times. If you are sharing a post that is not related to your business, you will not be able to get any positive results for the business.
- You should only boost the posts that perform really well among followers. Those posts have the potential to become popular among followers. Hence, you can use them without keeping any doubts in mind.
- Instant Messenger Ads
Most of the Facebook users are using Facebook Messenger for their communication purposes. You can think about displaying advertisements on Messenger as well.
You have three different options available to consider when moving forward with the Instant Messenger Ads. They include:
- Click to messenger
- Sponsored ads
- Messenger ads
Each of these messenger ad type would serve a different purpose. Hence, you need to take a look at the messenger ad types and determine to go ahead with the best option out of them. It can deliver outstanding results to you at the end of the day.
Using Messenger ads, you can share a discount to your meals at the restaurant. Or else, you can use these advertisements to display your menu. You can also think about using them to encourage people to take part in a contest.
These are 6 of the most effective methods on how to use Facebook to promote your restaurant business and make sure that you make it popular among people who live out there. You are encouraged to go ahead with these methods. Then you can get the most out of Facebook to promote your restaurant and take it to greater heights.