A comprehensive guide to use social media…
If you are the owner of a bar or a restaurant, you should think about getting the most out of social media. It can do wonders to your business and you will be able to receive amazing results. However, you need to know how to conduct your social media marketing campaigns accordingly, so that you can receive the best possible results at the end of the day.
Why should you take a look at social media marketing?
To begin with, let’s understand the importance of making your business visible on social media. Most of the people who live out there in the world engage with social media on a daily basis. When they engage with social media, they also come across different products that are available for sale. They will also come across posts related to your restaurant and bar as well. In such a situation, there is a high possibility for them to go ahead and purchase what you offer.
According to a recent study, it has been identified that more than 60% of the people saw the product or service on social media, before they went ahead with the decision to purchase it. This clearly shows the impact that social media presence can create on your business. Therefore, you are strongly encouraged to pay special attention towards it and get the job done in an effective manner.
With that in mind, let’s take a quick look at how you will be able to use social media in order to take your restaurant or bar to the next level.
Make sure that you fill all the profiles.
As the very first thing, you need to make sure that the product pages of your restaurant and bar are properly filled. Without doing that, you will not be able to pass comprehensive information about your business to the customers in need. As a result, you will be missing out a lot of opportunities that are available in front of you.
When you are filling your profiles with information, you need to pay special attention towards the contact information and opening hours of your bar and restaurant. Those are the most important facts that people want to look out before they come to your place. In case if you are operating in multiple locations, you need to share the details on social media as well. You can effectively use your bio to provide information on the multiple locations that you operate.
Facebook pages provide excellent assistance for you to enter your information. For example, you can include the address, opening hours and even provide messaging options for the potential customers, so that they can get in touch with you. A person who sees your restaurant or bar Facebook page for the very first time will be able to get a lot of useful information about it. As a result, you can increase your chances of getting that person to pay a visit to your bar or restaurant as well.
Then you need to think about uploading your menu. People are keen to know what you offer under your menu, before they make a visit. Therefore, you should pay special attention towards uploading your menu. You can also add a Book Now button to the Facebook page, so that you can make the life easy for another person to reserve a table at your restaurant or bar. People would love to do it, instead of calling you over the phone to book a reservation.
You can also think about adding all the services that you offer. For example, if your restaurant or bar offers foods that are good for kids, you can recommend it. On the other hand, if the restaurant or bar has an environment that is ideal for groups, you can share specific information as well. By doing that, you can make sure that you increase the chances of getting more people to make informed decisions about visiting your restaurant or bar. This can provide you with a large number of outstanding benefits to you in the long run.
Create relevant posts
Once you fill all the information, the next step would be to go ahead and create relevant posts. In here, you have two different types of posts to consider about. The first type of posts is engagement posts. This is where you engage with your potential customers. For example, you ask a question from the followers and see what their response is about. You never promote your business through these posts. However, you will be engaging with an indirect promotional technique in here. That’s because you are encouraging the visitors to go ahead and take a look at your restaurant or bar page and get more details on what you offer.
To create engagement, you have multiple methods to follow. As the first thing, you can ask a question. It can be on any topic, which is related to your business. Then you can think about soliciting the customer opinions on the new products that you offer through your restaurant or bar. You can also think about getting the most out of user generated content. It can do wonders to the overall strategy that you follow.
Then you can find the promotional posts. In the promotional posts, you are directly promoting the services that are offered to customers through your restaurant. In here, you pay special attention towards promoting the specific products or discounts that you offer. Then you can create awareness of what you are capable of offering to the customers who walk into your bar or restaurant. As a result, you can get more people to walk in as well.
The promotional posts that you upload on social media should not be blatant marketing. You can upload photos of your restaurant or bar and make them look visually attractive to the customers. Then you can tempt more people to come to your restaurant or bar as well.
Make sure that you post at the optimal times
When you are promoting posts from your social media channels, you need to be aware of the optimal times as well. Then you can get the most out of your experiences. The optimal time differs from one business to another. Therefore, you need to be aware of the optimal time, where you can promote your restaurant or bar.
For example, if your bar is not open until 9pm, you shouldn’t go ahead and publish a post at 10am in the morning. You need to do it in the evening, so that people can plan their visit on where to go and enjoy a meal or have a drink at night.
On the other hand, you can also think about uploading posts, which are easily digested at any given time of the day. Staff features, exterior and interior shots of the restaurant or bar and information about general food items that you offer can deliver amazing results to you in this kind of a situation.
Get the most out of location-based advertising
People who live around your restaurant or bar would be your customers at the end of the day. Therefore, you should be promoting what you offer to them. Making the decision to promote your restaurant or bar to a group of people who live in another country will not be able to assist you with getting the best possible results. This is where you should pay extra attention towards location based advertising.
Location-based advertising can help you to take control over who can see the posts that you advertise. You can select your restaurant or bar at the center and control the radius accordingly. Then you can make sure that you are promoting your post only to those individuals. This can help you to make sure that you are not spending your money unnecessarily to promote the restaurant or bar to people, who are not in a position to create any major impact on the success of your business.
Think about taking your social media channels to the next level
The competitor restaurants and bars located in the neighbourhood are doing the same things to enhance their visibility. Due to this reason, you should think of a way to take your social media channels to the next level and grab the best possible level of attention that you want at all times.
There are some effective methods available for you to get the job done. Here are some of the most prominent options available out of them for you to consider.
- Pair up with another bartender or a chef to go ahead with a collaborative meal
Collaborations work perfectly well in digital form and in person. Therefore, you can go ahead and select a bar or a restaurant, which you would love to work with. Then you can share posts about the partnership and showcase how you can assist your customers to enjoy a collaborative meal at the end of the day. This kind of post can definitely help you to gain an advantage over your competitors.
- Get the help of social media influencers
The social media influencers are in a position to deliver amazing results to your restaurant or bar. Therefore, you need to think about pairing with them as well. The power that they have to promote a product can help you to make sure that you receive outstanding results at the end of the day.
For example, you can think about inviting a social media influencer to come to your restaurant or bar and upload a post about a meal that you offer. Along with that, you can also showcase how good looking at your restaurant or bar is. Then you will be promoting what you offer to the followers of the social media influencer.
You need to make sure that you are selecting a social media influencer, who is quite popular in your area. Then you can receive maximum results out of the efforts that you spend to promote your restaurant or bar at the end of the day.
You can also think about working along with the social media influencers to come up with a collaborative event or a menu item. This can deliver amazing results for the ingredient oriented brands. That’s because a brand can work with someone in order to develop a unique recipe, which can be published on the blog of an influencer.
- Go Live
Social media networks now provide ability for the people to go live. You can easily use this feature to promote your restaurant or bar as well. For example, people tend to stream parties and other special events after going live. You can think about getting the most out of them. If there is a special event taking place at your restaurant, you should go live and show it to your audiences. Likewise, you can try random go lives to showcase behind the scenes of your restaurant or bar. Live Q&A sessions can also deliver amazing results to you at the end of the day.
- Develop spaces, which are specifically designed for social media
As the next thing, you need to go ahead and develop spaces, which are specifically designed for social media. For example, you can think about coming up with a uniquely designed floor in your restaurant or bar. Then you can create the urge for your customers to come and take photos in the unique floor. With that, they will get the need to come there and prove their followers that they were at the uniquely designed floor of your restaurant. This is one of the best methods available for you to get more people into the restaurant or bar.
If you focus on these simple, yet effective strategies, you can make sure that you increase the overall popularity of your restaurant or bar in a convenient manner to get outstanding results.