Facebook Ads For Restaurants and Takeaways
Facebook is one of the best social media networks available for restaurant owners out there to consider. You will be able to get the maximum out of Facebook and take your restaurant to the next level. However, you should effectively plan your marketing campaign on Facebook, and make sure that you get the best results out of it.
Why restaurant marketing is different?
The process you have to follow in order to promote your restaurant is quite different from the other marketing methods. For example, you should follow a different approach in terms of targeting, campaign types, and ad formats.
A restaurant is different from an online store. That’s because you will be selling in-person experiences. What you offer through your restaurant would rely on smell, taste, and the atmosphere. This is quite from offering a retail product. Therefore, you should make sure that your marketing campaigns focus on how to create great memories, while catering to all the needs of the customers. You can call restaurant marketing as a mission that doesn’t just focus on generating sales. You should create long-lasting experiences with the Facebook marketing campaigns. Keep on reading, and I will share all the details on how to set up your restaurant marketing campaign accordingly.
How to set up your Restaurant Facebook page
When it comes to marketing your restaurant on Facebook, the page you have on Facebook will play a major role. You need to make sure that your Facebook page looks perfect. Then you can create a perfect impression on the minds of your customers and get them to walk in.
You should publish attractive photos of your restaurant on Facebook. This includes photos highlighting the ambience of your restaurant and the great food that you offer. On top of that, you should come up with highly engaging Facebook posts as well. The location and opening hours of the restaurant should be clearly mentioned.
You need to keep the guests of your restaurant in mind while you are creating the Facebook page. Then you can deliver the best experience. On top of that, you can showcase how easy it is for a potential customer to order foods from your restaurant. Then you can get the best outcomes without a problem.
Here’s a great example of such a Facebook page:
Understand your audience
If you are not aware of your audience, you cannot create the best Facebook marketing campaign. This is why you should focus more on getting to know your audience and delivering an appropriate experience to them. When you are aware of the audience, you can make your content optimized for them. Make sure that you use the Audience Insight Tool of Facebook and receive the best results that come along with it to understand the audience.
You can easily access the Facebook Audience Insights feature via https://www.facebook.com/ads/audience-insights. Then you will be able to get all information you need about the audience of your restaurant. They include gender, age, connections, interests, and numerous other useful information. You can even get to know about their life events and relationship status.
The graphs you can see are relatively easy to understand. You can also use filters and fine-tune data that you can see in the graphs. Then you can understand the ideal audience of your restaurant. Based on that, you can target the promotional campaigns of the restaurant.
While getting to know about the nature of your audience, you can also learn how they access Facebook and how they behave on Facebook. For example, if a lot of people in your audience are accessing Facebook through their mobile devices, you need to focus more on delivering great experiences to them on mobile.
It will take time for you to learn about your audience and create a Facebook marketing campaign accordingly. However, the time you spend on it can deliver worthy returns to you in the long run. Hence, you shouldn’t think twice before you go for it.
Allow your customers to order food via the Facebook page
People are used to Facebook. If you can allow them to order food via Facebook, you will be making their lives easy. Hence, you should think about introducing this functionality to your Facebook page. The available features that you can see on Facebook will be able to provide assistance. Along with that, you can help the customers to save money and time as well.
You will not just be able to upload a menu and deliver foods to the people who come to your Facebook page. You will also be able to help the customers to reserve tables via the Facebook page. When you are making your restaurant more accessible to the customers, you can expect them to come forward and purchase what you offer. This will help you to increase the future success of your restaurant, without having to deal with any major challenges. When the ordering and checkout process is frictionless, you never have to worry too much about generating sales.
If you want to know more about How To Add Online Ordering To Your Facebook Page please follow this article. It’s very easy and simple and you will be able to take orders for your restaurant TONIGHT!!
Using the Facebook page to attract new customers
The process of using your Facebook page to attract new customers is something that you can do without keeping a doubt in mind. That’s because it is a successful method to attract customers and deliver better dining experiences to them.
One of the best methods available for you to attract new customers through your Facebook page is to make it show more often for the customers. When you are making the restaurant more visible, you will be able to convince your customers to walk into the restaurant. In the meantime, you should make the ordering process more convenient. Then you will never have to deal with any challenge as you convert your audience on Facebook into customers.
The process of ordering from your Facebook page should not be a brainer. It should only take a couple of minutes from the time of your customers as well. This will help you to get the best possible experience in attracting new customers.
Target the locations of your customers
Another great feature that you can find in Facebook is that you will be able to target the locations of your customers. Your restaurant is obviously capable of serving customers who are living with a specific geographical environment. Therefore, you should think about targeting those customers with the Facebook marketing campaigns. You just need to take the maximum out of feature, where Facebook is allowing you to be hyper-specific in terms of location targeting. For example, you can make your restaurant visible to customers who come from a specific area or a city. You will have the freedom to increase the radius according to your specific preferences and get the job done.
In case if you are capable of delivering food to customers who come from a city, you will be able to do that. Just play around with the location feature on Facebook, and you can learn how to get the most out of it.
Target the interests of the ideal guests who come to your restaurant
It is better if you can target the specific interests of the customers who would walk into your restaurant. This is where you should try your best to learn from the audience. Facebook will help you with that by providing information related to the gender, age, location, and language of the audience. You just need to access the Detailed Targeting section on Facebook and get the most out of it.
For example, if you are a restaurant that offers Asian foods, you should be targeting people who are interested in Asian foods. This will mostly be made out of People who love asian cousine. You should make sure that all your Facebook marketing efforts are highly relevant to the customers. Then you can develop a personal connection with the customers who dine in. When your marketing campaigns on Facebook resonate with customer interests, you will be able to narrow down your audience. This will eventually help you to receive highly effective results out of the marketing campaigns that you run on Facebook as well.
During this process, you can also think about excluding people. For example, assume that your restaurant focuses on the delivery of affordable meals to the customers. This is where you should exclude the customers who live luxury lifestyles from your audience. Then you will be able to make your marketing campaigns on Facebook highly relevant.
Re-engage with the potential guests
Re-engaging with the guests who had previous engagements with your restaurant on Facebook is another effective method available for you to receive beneficial results out of the marketing campaigns. You can get the most out of Custom Audiences feature on Facebook and learn how to do it. Then you will be able to target the audience and narrow down your focus..
It is better if you can create a custom audience on Facebook with the information that you can gather. This custom audience can include the customers who had interactions with your restaurant in the past as well. Then you can have another audience as the lookalike audience. You can create this audience based on the characteristics that you can find from the custom audience. When you create such an audience and run your marketing campaigns on Facebook, you will be able to increase your chances of converting more customers. In fact, you can increase conversions by around 70% with this kind of an approach.
You can refer to an advanced guide on Facebook marketing and proceed with this marketing strategy. Then you will be able to effectively create your audience on Facebook and get the most out of them. You will have the chance to refine your audience in numerous ways as well. For example, you can refine based on frequency, where you decide how many times a specific person is visiting your website or Facebook page. You can also target based on the recency. Or else, it is possible for you to target based upon the device that customers use to access your website.
You just need to create the rules accordingly, so that you can proceed with getting maximum results out of it. Then you will be able to make your Facebook marketing campaigns more appealing to the potential customers.
Nurture the subscribers in your email list
You should also get the most out of your email list and take your Facebook marketing campaigns to the next level. There are numerous methods available for you to nurture the email subscribers. For example, you can think about sending them with updates with related to the latest meal items. On the other hand, you can organize a contest and reward them. You can also deliver a small one-time discount to those customers, as a token of appreciation for being on your email list.
In the meantime, you should focus on increasing the number of customers that you have under the email list as well. For example, you should ask for the email addresses of the customers and then send them a receipt, instead of printing that. You can also collect email addresses when the customers are offering online. You can have a loyalty program and motivate the customers to join it. Based on that, you can collect the email addresses of the customers as well. You should drive more customers from emails to your Facebook page, so that you can effectively convert them.
Final words
Now you have a strong understanding on how to craft a perfect Facebook marketing campaign. Focus on these tips and take your marketing efforts on Facebook to the next level. Then you can ensure future success of your restaurant without a problem.
