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Using Facebook Boost Post Button to promote the restaurant business

Facebook Boost Post Button

Throughout recent years, the way how people use to promote their restaurants has changed a lot. If you are a restaurant owner, you need to take a look at the most effective methods that other restaurant owners are using to promote their businesses. Then you will be able to follow those steps and end up with securing excellent results at the end of the day.

When you take a look at the restaurant marketing methods, you will notice that Facebook Boost has received a lot of attention. If you are reading this, you must be wondering whether to use it to market your business or not.

Using Facebook Boost is a good method available to promote the restaurant to potential customers. It can deliver excellent results to you as well. Keep on reading and you will be able to get more information about it. Then you can make an informed decision to go ahead and use Facebook Boost to promote your business.

What is it like to use Facebook Boost?

Facebook Boost Post would cost you a considerable amount of money. This is the very first thing that you will notice when you take a look at the marketing method. However, you need to make sure that you are using Facebook Boost in an effective method. Then you will be able to get the most out of it.

Five years ago, the advertising platform of Facebook was in an infancy stage. It was too complicated for the business owners to use for their marketing purposes. However, Facebook did a good job by introducing the “Promote Post” button back in the year 2012. Along with that, business owners got the opportunity to promote their businesses on Facebook in an effective manner.

“Promote Post” button was later changed to “Boost Post”. Along with that, the functionality of it slightly changed as well. However, the core functionality remained unchanged. In other words, it continued to operate as a quick and convenient method available for the business owners to spend their money on marketing and get more people to reach the Facebook posts.

If you are not getting the most out of organic reach, you can think about using Facebook Boost Post feature on Facebook. It will provide much-needed support and assistance to you.

What would happen when you boost a post?

When you visit the Facebook Page of your restaurant, you will be able to see a link to “Boost Post”. You can simply click on this and proceed. Then you will be asked to define your budget and the audience. You should also specify campaign duration. Along with that, you can proceed to boost the post.

These steps will help you to create a new advertisement campaign within the personal ad account on Facebook. This will provide you with Page Post Engagement as well. You will be able to go ahead with this as a lazy man who wants to promote a business.

Why shouldn’t you boost the post?

When you use the Facebook Boost Post feature, you need to have a clear understanding of the objectives that you want to achieve at the end of the day. For example, some of the people want to get more website clicks. On the other hand, some of the people want to get more link clicks. Likewise, you must be aware of the specific objectives that you wish to achieve and move forward with the Facebook Boost Post feature.

Once you boost a post, Facebook would create more engagement for it. Then you will be able to optimize it for shares, likes and comments. However, you will still not have control over the placement of advertisements.

If you decide to go ahead and boost a link post, you will be able to see how Facebook will optimize it for the engagement, but not for link clicks. This is the main reason why you will be able to see how some of the advertisements on Facebook are getting tons of likes. However, only a fraction of people who see your advertisement will go ahead and click through to the website. You need to be mindful about this and go ahead with Facebook Boost.

Facebook Boost provides limited targeting options

At the time of using Facebook Boost, you need to pay attention to the targeting options as well. Then you will notice that three different options are available for you to consider. They include:

  • People who like your page on Facebook: When you go ahead with this, you will be displaying the advertisement to all the fans.
  • People who like your page on Facebook and their friends: In here, you will be advertising to your fans and the friends who are there on the accounts.
  • People who choose you with targeting – In here, you will be promoting the post to a specific target market.

Let’s go ahead and understand these targeting options in detail.

  • People who like the page on Facebook

If you are planning to go ahead with this method, you need to make sure that you have attracted the best page likes. Otherwise, you will just be spending your money unnecessarily. You shouldn’t allow that to happen.

Before you go ahead with the targeting method, you need to double check and verify that you are only having people who can contribute towards the business as audience of the Facebook profile. Therefore, you should be promoting the business to them. This can help you to receive outstanding results at the end of the day.

  • People who like your Facebook page and their friends

Even when you move forward with this method, you need to ensure that people who can contribute to your restaurant business have liked the Facebook page. That’s because friends of those people share similar interests. Therefore, you don’t need to worry about anything. You will be able to receive outstanding results out of it at the end of the day.

Facebook is still poor in helping you to discover the most relevant people. On the other hand, it is quite impossible for you to deliver an extra layer of interest, so that you will be able to make it more specific. Hence, you must double-check the facts and confirm that you are not wasting your money while moving forward with this method.

  • People who choose with targeting

This option may sound good to you. That’s because you are provided with the freedom to go ahead and select people who have specific interests. However, the targeting options that you can receive out of this method are still quite limited. Hence, you must think twice before you go ahead with this method as well.

For example, you don’t have the freedom to target your audience based on behaviours. On the other hand, you will not be able to use detailed targeting in order to attract people who show an interest as well. Along with that, you will not be able to determine whether you are including or excluding the people who have already liked you on Facebook.

Regardless of the specific targeting method that you pick, there is a high possibility for you to be wasting your money. No matter whether you spend just 10% of the advertising budget or up to 50% of it, you will be wasting around hundreds or thousands of dollars. This is the importance of looking for a better option.

On top of everything, you need to understand that you don’t have any control over the advertisements that you can place. You are paying for the advertisements and it is better if you can have control over them. However, you will not be getting such control. Hence, you cannot get the most out of it.

You don’t have control over the advertisements

Once you boost a post on Facebook, you will not be able to determine where exactly that you want it to be displayed. In other words, you will not be able to determine where you want to show the advertisement as well. However, you will notice that a default option is provided. The default option would always be Desktop News Feed and Mobile News Feed.

Facebook is doing a large number of automatic optimizations for you. In most of the instances, the algorithm is looking forward to locate the cheapest method available out there to achieve a specific objective. This might sometimes ruin the entire marketing campaign that you run on Facebook as well. That’s why you need to be extra mindful about it and go forward with it.

Facebook would love to show that you are getting lots of likes for the promotional campaign and you are generating lots of engagement for your restaurant business with the help of it. However, this doesn’t guarantee that you are getting the best results at all times.

For example, assume that you want to promote one of the events that you have in the restaurant. You are looking forward to sell tickets for it. That’s where you go ahead and decide to run a Facebook marketing campaign. You are going to run this marketing campaign on both Desktop feed and Mobile feed.

However, 99% of the advertisement budget you have would be pushed into the mobile news feed. That’s because it is less expensive when compared to the desktop news feed. Therefore, you will not be able to sell more tickets. That’s because the process of purchasing tickets on the mobile device is quite complex when compared to the process of purchasing tickets on the desktop.

Based on the experience that we have, we have noticed that the conversion rate associated with mobile devices is usually two or three times lower when compared to the conversion rates that can be found on the desktop. That’s because it is quite inconvenient for the people to go ahead and fill up sign up formats and enter purchase information on their mobile devices. In case if your business is not a mobile responsive one, nobody will even think about going forward with it. That’s because the entire process would become a nightmare.

If you make the decision to go ahead with both placement, you will be getting a lot of traffic from mobile devices. Depending on the situation, you might also notice that this traffic is not in a position to deliver the best possible results to you. Therefore, you will be just spending your money in vain.

Even if you are trying hard to send people from Facebook to the events page, you will need to get more conversions than likes.

In the meantime, you shouldn’t forget Instagram as well. You will not be able to run Instagram advertisements via Facebook Ad Manager. Therefore, Facebook Boost Post would only work within the boundaries of the Facebook platform.

What can you do?

Now you must be wondering what you can really do to overcome hassle and frustration associated with the situation. This is where you can stop boosting the post. If you are having lots of money to be spent on the marketing campaigns, you can go ahead with it. But if you are dealing with a tight budget, you shouldn’t be spending your money on Facebook Boost Post. That’s because there is a high possibility for you to lose the money that you spend.

As a restaurant owner, you will be able to reach to the audience in a better way via Power Editor or Ads Manager. That’s because you will be able to specify the objective of the campaign depending on the specific requirements of the restaurant. Therefore, you will be able to get people to make an action as well.

Go ahead and keep these methods in mind. Then you can get the most out of money that you are spending on Facebook ads.

2019-12-09T21:57:52+00:00

About the Author:

Michal Fico
I help Business Owners leverage proven, results-driven online marketing systems to generate more leads, add more clients & increase revenue. I provide marketing agency services, one-on-one consulting, group coaching, online training programs, and marketing content targeted at helping you discover how to generate more business using online sales & marketing systems. If you are struggling to use online marketing to drive sales for your business, then I want to help you. Inbox me at michalfico@goldenrestaurantmarketing.com

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