How to get started with restaurant video marketing
Video marketing is something that every business owner should be mindful about. As a restaurant owner, you should never ignore it. Instead, you must learn how to get the most out of restaurant video marketing and develop strong relationships with your customers. These relationships can eventually help you to attract more customers to your restaurant and take your business to greater heights. Keep on reading and you will be able to learn everything on how to take your restaurant to the next level with video marketing.
Video marketing is not all about commercials
Some of the restaurant assume that video marketing is all about commercials. The main objective of the videos should be to go ahead and encourage your audience to order your food or reserve a table. However, you should refrain from using videos to send out an overly commercial message. In other words, you should refrain from including a sales pitch in the videos. Instead, you should focus on creating informative videos. These videos can help you with your restaurant marketing efforts.
Equipment you need to create a restaurant video
You will be able to create the video of the restaurant on your own. However, you should make sure that you buy all the equipment needed for creating that perfect video. Otherwise, you will not be able to come up wit ha high-quality video, which can benefit you with your restaurant marketing efforts.
No matter what, always keep in mind that the videos you create to promote the restaurant should look good. However, you shouldn’t spend your money to get the help of an expert. That’s because you shouldn’t make the videos look amazing. Hence, you just need to get yourself equipped with a decent quality DSLR and proceed with recording. You might even be able to use a smartphone camera. For example, using the camera of a new iPhone will help you to capture a stunning video with ease.
After capturing the video, you should process it before you publish. This is where you should take a look at a video editing tool such as Mavis or Filmic Pro. These are paid apps. However, the amount you spend to buy the tools is worthy when compared to the returns you can get. It is also better if you can purchase a stabilizer. Then you can add a touch of professionalism to the videos you capture. You can simply purchase a stabilizer from the market for under £50. This will help you to keep the shots steady.
Restaurant marketing ideas
Now you are equipped with all the tools to go ahead with promoting your restaurant. This is where you should focus on the best restaurant marketing ideas. Here are some proven restaurant marketing ideas available for you to consider as of now. You can take inspiration from these restaurant marketing ideas and take your restaurant marketing campaigns to greater heights.
- Capture behind the scenes videos
One of the best restaurant video marketing ideas is to capture behind the scenes videos. Customers who walk into your restaurant will be interested in learning more about what happens behind the scenes at your restaurant. This is where the behind the scenes videos will be able to help you. You will be able to show the hidden aspect of your restaurant to the customers and create interest within their minds to walk in.
You can simply capture your restaurant kitchen during a busy hour. Then you can use it as a perfect promotional video for the restaurant. While you capture this video, you will not have anything to hide. You will be able to showcase your genuine intention to deliver the best quality foods to the customers with exceptional service through this video.
In case if there are well-known and highly experienced chefs working for your restaurant kitchen, you can think about interviewing them as well. That’s because people are interested in learning what they have to say about the restaurant and food you offer.
- Videos on how to create the popular dishes of your restaurant at home
People who walk into your restaurant will be interested in learning how to create the most popular dishes of you at the comfort of their homes. This is another effective restaurant video marketing idea available out there for you to consider.
For example, assume that there is a popular signature pizza offered by your restaurant to the customers. Customers would like to make this pizza at home. You have to create a video showcasing the steps. Then people will follow those steps and create your favourite pizza. After enjoying homemade pizza, the customers will get the need to visit all the way to your restaurant and try that pizza again from your menu as well.
- Introduce new items of your menu
Your restaurant menu is changing on a regular basis. For example, you add new seasonal dishes to the menu. If you don’t promote those changes in the menu, you will not be able to get people to know about them. This is why you will need to think about promoting your restaurant along with those changes to the menu as well.
You don’t need to create a lengthy video to introduce the new items from your menu. It can be a short 10 second video. Make sure that you get the most out of the video to share all the information you can possibly share. Then you will be able to help your customers to make informed decisions and visit your restaurant.
- Show the journey of your dishes
The customers of your restaurant would also be interested in learning more about the journey of the dishes. For example, they will be keen to figure out how you source the ingredients and how they come all the way to the dishes served to them. You can create informative videos by showcasing this journey.
People in today’s world are highly concerned about the quality of ingredients used for making their food. You will be able to convince these customers with the help of videos like that. All you have to do is to showcase that you are offering the finest quality ingredients to the customers at all times.
You can pack your recording equipment and visit one of the local farms for producing the movie. Then you will be able to create the video. After careful editing, you can make your video present the journey behind the dishes you serve. While you do this, you will need to think about getting the most out of your creativity to end up with securing outstanding results.
- Create customer-focused content
No matter what video you create to promote your restaurant, you should keep the customers in focus at all times. This will contribute a lot to the success of the videos you create. On the other hand, this will ensure the financial success of your restaurant as well.
For example, you can take a look at the preferences of your customers and create content to please the customers accordingly. Then you will be able to get the customers exposed to best quality content at all times. You can also think about running a competition to create the videos, which will sum up the experiences delivered to the customers of your restaurant. Likewise, numerous ideas are available to create customer-focused videos for promoting your restaurant. You just need to take a look at these ideas and get the most out of them.
- Share the story behind your restaurant
People who dine in at your restaurant will be interested in learning more about your story as well. This is where you should think about sharing the story behind your restaurant in the form of a video. You will be able to uncover lots of lesser-known facts about your restaurant as you share your story through a video.
Through the video, you will need to look for an opportunity to teach the audience on what makes your restaurant unique. Then you will be able to provide a reason for the people who watch this video to visit your restaurant.
Stick to video marketing best practices at all times
Now you know how to create videos to promote your restaurant. While you create the video, you will need to stick to the best practices of restaurant video marketing as well. For example, you should focus on the platform that you are going to use in order to promote the video created for the restaurant. It can be Facebook, YouTube, Instagram, or even Twitter. While keeping this in mind, you can format the video accordingly. Then you can get people who watch the video to end up with receiving the best possible experience.
Restaurant video marketing is not something difficult as it sounds
You should keep in mind that restaurant video marketing is not so difficult as you may assume. You will be able to do it on your own, instead of seeking the assistance of an expert video production team. All you have to do is to focus on these basic and learn how to create the most compelling videos for the restaurant.