10 vital questions to ask, before you go ahead with digital marketing for restaurants
Digital marketing has got the ability to deliver outstanding results to the restaurants that exist out there. In fact, digital marketing can deliver amazing results to any kind of a restaurant. But before you go ahead with a digital marketing campaign, it is important to prepare yourself accordingly. That’s where you should ask these 10 vital questions. Then you will be able to craft the best digital marketing plan, which can provide outstanding results to any restaurant out there.
Most of the people who live out there in the world tend to go online when they want to locate a restaurant. If you can run an appropriate digital marketing campaign, you will be able to make your restaurant visible to those visitors. As a result, you will find it as an easy task to get more visitors coming into the restaurant as well.
Here are 10 of the most vital questions, which you need to ask, before you launch the digital marketing campaign in order to promote the restaurant.
- How many visitors will the restaurant website attract per month?
As the first thing, you need to take a look at the number of visitors, which your restaurant website can attract per month. There is a direct relationship in between the number of visitors who come to the website of your restaurant and the number of visitors who will walk into the restaurant in the real world. Therefore, it is important for you to ask this question and proceed to the next steps. You will be able to get the assistance of Google Analytics in order to get a clear understanding of the number of visitors who come to your website per month. With the stats, you can understand the number of people who will find you online. When more people find you online, you will notice that it is an easy thing to increase the number of visitors who come to your restaurant in the real world as well.
- What are the preferences of online customers
Secondly, you need to ask about the preferences of online customers. To end up with a better answer to this question, you must go ahead and take a look at the Facebook audience insights. Then you will be able to get a clear picture of your audience, along with their preferences. You must make sure that you are referring to the websites, pages and brands that your followers are engaging with. Then you can easily understand what their preferences are.
- Do you have an email newsletter?
As the next thing, you must check if you are having an email newsletter or not. All the people who come to your restaurant would not be interested in walking in or reserving a table. But still, you can transform them to revenue-generating customers in the long run. All you have to do is to find an appropriate method to maintain the relationships that you have with them. An email newsletter can help you with that. You should go ahead and create an effective landing page as well as a lead magnet so that you will be able to grab contact details of the visitors. Then you can compile newsletters and email them to the visitors on a regular basis.
- How do your customers find you online?
You don’t need to be present everywhere on the internet. Some of the methods available for you to make yourself available online include writing a blog, having a website and maintaining regular updates on social media profiles. Apart from these options, you should also understand where your customers are spending most of their time. Then you will be able to track from where most of your traffic is coming from as well. That’s the region where you need to be active the most. It can deliver amazing results to you in the long run as well.
- Is it easy to find you and contact you?
You need to make sure that potential customers can easily find your business on the internet. Visitors should be able to browse through the restaurant website with ease. They should also be provided with an easy method to locate important information, such as contact details and the address. You need to make sure that this is applicable on your social media profiles, especially on Facebook as well. The profiles should be updated so that you can optimize the contact details. You can also introduce a tab so that the visitors can proceed to their reservations online. You can have this on your website and on Facebook.
- Do you share customer experiences in social media?
You should never use social media only to make one-sided businesses. That’s where you must think about sharing your customer experiences in social media. Then you will be able to show the other side of the story as well. User-generated content can create a major impact on your digital marketing campaigns than you expect. For example, you will be able to create hashtags, which the customers will be able to use while they are sharing their experiences online. Then you can give more attention towards displaying them on your social media channels.
- What do other people say about your restaurant?
You must also understand what other people are saying about your restaurant as well. That’s where the customer reviews will come into play. If you are getting excellent customer reviews, you can be proud of the operations that you are doing. But if you are receiving a lot of bad reviews, you need to see what makes your customers unhappy. You will be able to learn a lot from those negative reviews and improve your business operations. In the meantime, you can also display the gleaming positive reviews that your restaurant is attracting from the customers.
- What value do you bring to the online audience?
Promoting content in order to showcase your restaurant is excellent. However, it is not enough for you to get loyal customers or followers. That’s where you need to think about bringing more value to the customers. In fact, you need to think about coming up with something in order to allow your customers solve the problems that they have in life. You can come up with facts, valuable insights, tips or even entertainment content, which can help you to bring a smile on their face.
- What is the conversion rate from online audience to the restaurant visitors?
Measuring the conversion rate from online audience to restaurant visitors is never an easy thing to do. But if you can pay more attention towards the facts, you will find it as an easy task to track this. Then you will be able to understand the digital marketing strategies, which can assist you with improving the visitor rate of the website. You can introduce an option in your website to make reservations online. This can easily assist you to track the conversion rate.
- Are you engaging with the customers online?
Last but not least, you need to check if you are engaging with the audience online. You must make sure that you are engaging with the customers online on a regular basis. Your customers will ask questions from you. You will need to respond to them. Then you will be able to track the brand mentions and respond to them as well.